Author: Ethan Bispo

Many marketers hate cold calling because it can be tasking. Sometimes marketers are frightened and overwhelmed by having to make cold calls. Statistics from ValueSelling Associates and Selling Power back this claim, as it reveals that 48% of all sales reps are scared to make cold calls. But regardless of how you, as a sales rep, an important skill to develop in today’s market is cold calling. In fact, it is referred to as the bane of existence for consumers and companies. Although cold calling can be tasking and less productive, there are effective ways to make it more efficient.…